Omni Hotels & Resorts Improves Advertising Effectiveness by 4x Through Data Collaboration
Hospitality leader drives relevant advertising to their customers by leveraging its first-party data in a privacy-first manner with Display & Video 360’s PAIR.
British Gas partner with LiveRamp to add 10% incremental value across digital media
British Gas and LiveRamp work in partnership to deliver incremental business performance through improved creative relevance and suppressing existing customers from customer acquisition programs.
Discover how PropertyPal boosted average programmatic winning bid CPM by 95% across Authenticated Users, resulting in 12% uplift in programmatic ad revenue.